Atalanta Weller's eponymous brand, now in its 7th season, has been captivating its global fan-base, quietly and steadily since she began in 2009. Heralded by the fashion Industry as one-to-watch, Weller continues to make the transition from hot young thing to fully-fledged designer brand.
The industry clamour following show-stopping collaborations with avant-garde UK designers Gareth Pugh, Henry Holland and Sinha Stanic led directly to Atalanta Weller's first solo collection and instant NEWGEN recognition, which she won for three consecutive seasons.
Weller is a shoe designer of extraordinary vision and technical knowhow, which drives the creation of her exceptional, beautiful and luxurious shoes. For her the technical aspects of shoe design are the first and foremost when constructing shoe. Whether a flat or a 6-inch stiletto it must be comfortable. She is a woman designing for women.
2011 has been an incredibly busy year for the designer. As well as producing two collections for her own label, Weller has created the first collection of shoes as part of an on-going collaboration with designer Maria Grachvogel as well as collaborating with Nicola Roberts pair of ‘modern day glass slippers’ exclusively for the singer’s album cover. The brand also helped raise £6000.00 for the charity MIND when they auctioned off a Bespoke Experience with the designer. It was the second highest bid of the night. Further, it was the year that the Victoria and Albert museum purchased two of her designs to hold in their permanent fashion collection. For Spring 2012 the brand continues to grow with the launch of ATALANTA by Atalanta Weller which is sold exclusively at Urban Outfitters.
Weller is also known for her Avant-garde concept shoes. The constant creative cross-pollination of London’s fashion, art and design scene spark the ideas behind her one-off sculptural pieces, merging the boundaries of each.
A graduate of the prestigious Cordwainers College, Atalanta's innovative style is built on a wealth of experience acquired through work with Clarks, Hugo Boss and John Richmond, as well as her collaborative work. Atalanta Weller is already inspiring the next generation as a guest lecturer on the MA course at the London College of Fashion and was guest judge on the prestigious panel of the Footwear Friends Award 2011.
Atalanta Weller shoes are sold exclusively around the world in the most directional boutiques, and are worn by some of the world's style icons, including Sienna Miller, jessie J, & Nicola Roberts to name but a few.